With many people making purchasing decisions based on social media influencer posts, more and more people now have their own cosmetic and beauty lines. You don’t need to be hugely well-known to launch one yourself, you simply have to offer a quality product and have a loyal following. Here’s how you can try to launch your own cosmetics and beauty line.
Decide where to get products made
While you can make cosmetics at home, once your brand takes off, you are likely to struggle to get the high volumes. Using a soap manufactory (known as โรงงานผลิตสบู่ in Thai) makes sense as it means you can get volumes manufactured and packaged to your branding, which you can then distribute as you see fit. If you’re serious about your brand, it may be a good idea to look into this early on.
Build a following
Building a following on social media is key to getting people excited about your line. You can do this by:
- Making informative content about cosmetics and skincare products so people trust you
- Commenting and subscribing to other channels so people follow you back
- Spending time building relationships by answering comments and engaging people
- Post regularly. Nobody wants to follow channels that don’t update
The more followers you have, the more successful your line is likely to be, so don’t be afraid to get those numbers up. The more you put in, the more you get out of it.
Pick products you’d actually use
People feel duped if someone recommends products to them only to find they are poor quality, or that person doesn’t actually use them. Make sure that you pick products that are good quality and you’d be happy to show off on your social media page. And actually use them. You want people to see the fantastic results, so you can be a good role model for this.
A lot of people are now starting their own beauty line, from celebrities to social media stars and influencers. Everyone can give it a try, all you need is to find a place to manufacture them and decide on options like branding. Thanks to social media, it has never been easier to get started in making your own line, and it can be a fun side hustle. Whether you are someone who is an expert in skincare or cosmetics, or you are just getting started, with hard work and research you can have your own line.